LogoFAQS –

What file formats should I expect the logo in?

Ideally, definitely the following : a Vector file format, which means an EPS or Encapsulated Post Script file, which is scalable to any size, which is critical if you are going to get the logo printed on business cards and other pint media. Other logo application media would typically include websites and blogs : a medium to high resolution .PNG file on a transparent background should serve you well for all web and low-resolution applications.

If you are not aware of how to re-size images and are not comfortable with converting file formats from .PSD [ Adobe Photoshop ] to any other format, ideally, you should ask your logo designer to give you the basic formats.

All the above file formats might not be included in the price package that the logo designer first discusses with you. Each format might be available to you at an additional cost. But typically, a logo designer will include a vector file in the deliverables.

You could also ask for a .PSD [ Adobe Photoshop ] version but it’s not quite relevant when you have a .EPS or .PDF file.

Ideally, your logo will be in color. You should ask your logo designer to give you color specifications as well. CMYK, RGB and HEX values as well as Pantone values.

The logo can also be acquired in black and white and greyscale versions, if required. Again, this will either be included in the price package or will be available at an additional cost.

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